The UK's Number 1 electric heating brand

Electric Stoves

As seen on TV

Optimyst

Optimyst is our most advanced flame technology. It uses patented ultrasonic water mist technology to create a remarkably realistic 3D flame and smoke effect.

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20 products

Black FridayAs seen on TVSave £50.00
Evandale Optimyst Electric Stove - Black

Black | Optimyst | 2kW | Small

Sale price£445.00 Regular price£495.00
Black FridayAs seen on TVSave £144.00
Fortrose Optimyst Electric Stove

Black | Optimyst | 2kW | Large

Sale price£576.00 Regular price£720.00
Black Friday
Tango Optiflame Electric Stove

Black | Optiflame | 2kW | Small

Sale price£240.00
Black FridaySave £50.00
Westbourne Optimyst Electric Stove

Black | Optimyst | 2kW | Medium

Sale price£445.00 Regular price£495.00
Sold out
Dimplex Grand Rouge Optimyst Electric Stove

Red | Optimyst | 2kW | Freestanding

Sale price£480.00
Black FridayAs seen on TVSave £50.00
Evandale Optimyst Electric Stove - Pebble

White | Optimyst | 2kW | Small

Sale price£445.00 Regular price£495.00
Black FridaySold outSave £100.00
Bermondsey Optimyst Electric Stove

Black | Optimyst | 2kW | Large

Sale price£549.00 Regular price£649.00
Black FridaySave £70.00
Cassia Optiflame Electric Stove

Black | Optiflame | 2kW | Large

Sale price£425.00 Regular price£495.00
Jazz Noir Optiflame Electric Stove

Black | Optiflame | 2kW | Medium

Sale price£290.00
Dimplex Optimyst Stove

Optimyst | 2kW | Freestanding | Remote

Sale price£580.00
Dimplex Casper Optiflame Electric Stove

Black | Optiflame | 2kW | Compact

Sale price£180.00
Sold out
Emberly Optiflame Electric Stove

Black | Optiflame | 2kW | Large

Sale price£400.00
Sold out
Smithfield Optimyst Electric Stove

Black | Optimyst | 2kW | Large

Sale price£699.00
Sold out
Dimplex  Gosford Optimyst Electric Stove

Black | Optimyst | 2kW | Freestanding

Sale price£640.00
Black FridaySold outSave £40.00
Dimplex Brayford Black Optiflame Electric Stove

Black | Optiflame | 2kW | Remote

Sale price£180.00 Regular price£220.00
New
Oakridge Optiflame Electric Stove

Black | Optiflame | 2kW | Large

Sale price£199.99
Black FridaySold outSave £60.00
Club Optiflame Electric Stove

Black | Optiflame | 2kW | Medium

Sale price£240.00 Regular price£300.00
Sold out
Jazz Blanc Optiflame Electric Stove

White | Optiflame | 2kW | Medium

Sale price£290.00
Sold out
Dimplex Grand Noir Optimyst Electric Stove

Black | Optimyst | 2kW | Freestanding

Sale price£480.00
Sold out
Dimplex Grand Creme Optimyst Electric Stove

Cream | Optimyst | 2kW | Freestanding

Sale price£480.00
Electric Stoves

Electric Stoves

Capture the rustic charm of a wood-burner without the burden of fuel storage or chimney maintenance. A Dimplex electric stove offers a classic freestanding design that fits perfectly into traditional, farmhouse, or modern-industrial interiors. These stoves feature advanced flame technology that mimics the movement of real logs and embers, providing a warm and inviting atmosphere at the touch of a button.

 

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*UK's Number 1  Electric Heating Brand: based on GFK market revenue data for the electrical heating category in FY2025.