On selected models, the flame effect uses around 10W, which costs less than a penny an hour. Wattage varies by model, so check the product page.

Yes, on every Optiflame fire. You can enjoy the ambience all year round.

Many of our inset fires are designed for standard 16-inch or 18-inch openings. Some also include a spacer kit, so you can use them freestanding. Check the dimensions on each product page.

No. Optiflame fires plug into a standard socket, so installation is simple.

Optiflame is our classic LED flame. Optiflame 3D adds depth, a choice of flame colours and adjustable brightness. XHD is our latest generation, with multi-coloured LED flames and extra features like a downlight and run-back timer on selected models.

Optiflame is our low-cost, zero-maintenance LED flame. Optimyst uses water mist to create a 3D flame and smoke effect. It's more realistic, but it needs the occasional water top-up.